Research & Development

Research and development is important for most companies to ensure their products are fresh, innovative and ahead of their competitors. This essentially means the end customer gets a good deal and they feel they are actually getting value for money.

The same Research and Development should be created in the fitted bedroom and sliding mirror wardrobe industry. However, this doesn't seem to be happening.

The only real change in 20 years seems to be to the designs being created by other companies (which are eventually copied by everyone else if they are good enough). We have also seen a trend move away from wooden overhead wardrobes in bedrooms towards mirror sliding wardrobes.

We now have mobile phones which can access the internet, TV boxes which can record shows via a computer and the internet, we can communicate with people on the other side of the world and just this week we found 7 new planets in our solar system. Yet, bedroom furniture hasn’t really made a huge improvement.

What do we do?
We communicate with our customers constantly to hear their thoughts, opinions and continually strive to Improve our service. Our customers told us they want to design their own bedroom, soft closing wardrobes, smoother running mechanisms, lighter wardrobes, friendly and local staff and much more. This is what we have done to make our products better than out competitors and ensure customers get true value.

Why can’t we press and button and watch the wardrobe open for us? We could then see our clothes rack open, allowing us to choose our garment? People are all different heights so instead of having to stretch to reach something, couldn’t a machine operated system bring it to us? Would this system enable us to utilise more space within the wardrobe too?

The argument would be that this is making us lazy and we don’t need it. But some people could really benefit from this system and others would just be making their life easier.

Why do we suggest this openly and give away our tips for competitors to copy? Well, we want to really see innovation in bedrooms, not just in design, but in functionality.

What else would you like to see?