Word of mouth- How important is it to you?

Over the next few months we will start to release some information which we have gathered from a sample of our existing customers. Our sample is based on 100 customers.

So, we first asked our sample about the process of finding a suitable fitted bedroom company. The result was interesting. Word of mouth proved to be a vital ingredient in choosing a fitted bedroom company. 60% of people asked at least one friend or family about their experience of bedroom furniture companies. The result meant that 39% of the people who sought advice ended up changed their mind about the company they would use for their bedroom furniture.
82% of the group said they knew of a brand company who advertised on TV. 63% of this group said that after getting a quote from the brand known company they were not impressed and looked elsewhere. The top locations for finding a fitted bedroom company were newspaper adverts, online Google searches and solely asking a friend. 18% of the sample made their decision solely based on what their friend or family member said.

Robert from Glasgow said, " I would never spent thousands of pounds on bedroom furniture without speaking to friends and family first. It makes good sense to ask around for recommendations. I was about to use a different bedroom company but my cousin told me about the other companies terrible customer service and constant problems with the wardrobe - so I went elsewhere. "